Small Business Guide
Local Search Engine Optimisation
What is Search Engine Optimisation?
Whether you’re starting up a business or just looking for ways to grow, you can’t avoid the importance of search engines in playing a huge role in helping your customers find your product or service.
SEO, or Search Engine Optimisation, is one of a variety of ways that small, local businesses can market themselves online. Many methods cost nothing except a little time, and will ensure that you show up in Google results when people search for businesses local to them. We’ve scoured the very depths of the web to find the most useful articles and resources, and we’ll guide you through the process, starting with the most important foundations first.
Google Places for Business
Why do you need to claim your business’ profile on Google Places? Well, around half of all Google searches are location based, meaning that Google will prioritise results for relevant businesses in a given area. The first source that Google gets this localised information from is its own Google Places for Business platform, which also serves up results for people searching directly in Google Maps – so this is the most important step you can take in getting your business online.
- Consumers Who Own Smartphones And Tablets Do An Average Of 21 Local Searches Per Week
- A Brief History of Google Places
- Glossary of Local Search Terms and Definitions
Before You Start
Don’t create a new gmail address, but instead use an existing email address on your own domain if possible. This signifies that you do own the business, which may help with any dispute resolution later.
- Why service related business should advertise using a local number
- Choosing Your Address for Google Local Listings
- How To Claim Your Google Places Listing For Your Business
- Where Should a New Business Create a Listing?
- Getting Started With Google Places for Business
- Create and Verify a Local Google+ Page
- 7 Ways to Optimize Your Google Places Listing for More Traffic
- A Better Setup of Google+ Local for Small Business Owners in 5 Steps
- 61 Percent Of Mobile Callers Ready To Convert
- Categories Count in Google Places
- Google Places for Business Category Tool
- Writing A Google Places business description that will drive traffic
- 315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages
- Google Business Photos May Correlate With Higher Local Search Ranking
- Why Geo-Tagging Your Images for Local SEO Hasn’t Disappeared
On Your Website Don’t have a site?
If your business already has a website, then you can reinforce your Google Places for Business listing by adding a page for each location in which your business operates, adding your contact details as they appear elsewhere online. This needn’t be complicated, but it does need to be complete and consistent across the web for the best results.
Power Up the Search Rankings
If you’ve set up your Google Places for Business properly, and you have landing pages for your locations on your website, then you’re well on your way to ranking in Google search results for businesses in your area. However, there are further actions you can take to make sure you’re ranking as highly as possible and beat the competition. Many of these are ongoing processes rather than one-off silver bullets, but for a little extra time a month you can make sure you’re getting as much traffic – and business – as possible.
- Rank Your Business in Google – With or Without a Website
- Can’t afford a website? Build your Brand with Social Media
- The 2013 Local Search Ranking Factors
- 20+ Signals That Make Your Business Easier To Find In Local Search Engines
- 7 Critical Factors for Ranking Highly in Google Local Search
- One Dead Simple Tactic for Better Rankings in Google Local
- Why Citations Are Important to Your Local Business Listings
- Finding and Building Citations Like an Agency
- 5 More Tactics to Earn Links for Your Local Business
This is split by country – scroll down the article to see the UK section.
It’s worth reading the comments on this article for some more ideas.
- The Complete Guide to Google+ Local Reviews – and Especially How to Get Them
- Five Steps To Successfully Navigate Negative Online Reviews
- Tactics for Responding to Online Critics
“Local SEO links do indeed matter, but not as much as they do for purposes of ranking in Google’s general (non-local) search results. At the same time, links (especially from high authority websites local to your business like your local newspaper, Chamber of Commerce, Educational Institution, etc.) can make a profound difference and help you dominate local rankings fairly quickly if you also optimize other relevant LSEO ranking factors. If you can get links from local websites in your geographic region of business by all means get those links!” – An Introduction to Local Search Engine Optimization
Pay-Per-Click & Display Advertising
Google’s Adwords platform allows you to advertise your business above and alongside their regular search results, which can be a great way to boost your traffic beyond ranking organically using the steps above. Online advertising is by no means a must-have for all businesses, but if you feel that you need more exposure in a crowded space, and you’re willing to spend a little more time and money, then the points below should stand you in good stead.
everreach could help you out if you are running click-to-call advertising, because we provide a log of all the numbers who have called your virtual number and when. This can help to make your marketing efforts much more measurable.
- For SMBs, The Time Is Now To Embrace Search Advertising
- Local Businesses Need To Expand & Refine Advertising Approach
- Should I Use Google Adwords or Google Adwords Express?
- Is Google’s AdWords Express Right For You?
- How to Create a Profitable Google AdWords Campaign (from Scratch)
- 3 Ways Local Small Businesses Can Use PPC
- Display Ads Drive Search Clicks After Two Weeks